Case 04
Hotmilhas
From quoting to mileage management
A digital platform for quoting and selling airline miles, designed to make the user journey faster and more straightforward.
- E-commerce
- Travel Tech
- B2C
01
Overview
Hotmilhas offers an alternative for people who want to turn loyalty program miles into cash, including miles that might otherwise expire.
I have worked on the product since 2012 and was responsible for designing four versions of the website. I also contributed to the development of a mileage sales management system and created materials for digital marketing campaigns.
02
Context and challenge
Many people accumulate miles but are unable to use them before they expire. The challenge was to make selling those miles simple and accessible, from checking their value to choosing a payment option.
For customers who sell miles frequently, there was another need: organizing and tracking their transactions in a single environment.
03
Design process
Across four versions of the website, I worked on evolving the quoting and selling experience, making the service proposition clearer and the transaction process more straightforward.
In collaboration with the IT team, I also contributed to the development of the management system, considering the needs of customers with higher transaction volumes and frequency.
04
Solution
Mileage quoting and selling website
Users select their loyalty program and enter the number of miles they want to sell to check their value in Brazilian reais. They can then choose between different selling options with different payment timelines.
Management system
The system allows users to register loyalty programs, request quotes and track transactions, providing greater control for customers who sell miles regularly.
05
Impact
My work followed the evolution of Hotmilhas across different product cycles, connecting the website's mileage-selling experience with the management needs of recurring customers.
The project brings together my experience in Product Design, digital platform development and marketing communication, with solutions designed to support both first-time transactions and continued use of the service.