Pedro Rocha Lima
Senior Product Designer
Belo Horizonte · Brazil
- UX Research
- Product Discovery
- Interaction Design
- Prototyping
- Usability Testing
- Design Systems
- Accessibility
About me
Design, people and technology.
My career began in graphic design and evolved through multimedia interfaces, web and UX before leading me to Product Design. This journey has given me a broad perspective on digital products — from visual communication to research, from interaction to strategy, and from ideas to the final experience.
How I work
01Understand
Research, interviews, business context and user needs.
02Define
Problems, opportunities, journeys, flows and priorities.
03Explore
Ideation, information architecture and potential solutions.
04Prototype
Wireframes and prototypes to turn hypotheses into experiences.
05Validate and evolve
Testing, feedback and continuous learning to improve the product.
Education
Graphic Design
UEMG — School of Design
Interaction Design
PUC Minas
Applied Computing
CEFET-MG
Certifications
Experience
Explore my case studiesWhat I'm exploring now
AI + Design
Artificial intelligence as a tool to expand research, exploration, prototyping and the development of digital products.
- AI-assisted research and data analysis
- AI-assisted prototyping and front-end development
- Analyzing user feedback and pain points
- Product testing and continuous improvement
Beyond interfaces.
Technology, art, games, nature and a certain obsession with the 80s. References that shape my perspective both within and beyond design.
