CASE 01: E-COMMERCE

123milhas: a nationwide sales success

Explore the process behind the e-commerce experience and the challenges involved in usability and the customer journey.

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CASE 02: AGRITECH

Rehsult: digital innovation in dairy farming

A platform designed to support consultants and farmers in decision-making, farm management and performance improvement.

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CASE 03: EDTECH

PFA: Building the Future of Agribusiness

An online learning platform designed to support the development of young professionals in agribusiness.

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Slide 1 of 3: 123milhas: a nationwide sales success

Selected Cases

Projects, products and digital experiences

A selection of work across different challenges, contexts and areas of my practice in Product Design.

  • Plane flying over a sea of clouds at sunset, with the sky in shades of orange and yellow.
    • E-commerce
    • B2C
    • Travel Tech

    123milhas

    Explore the process behind the e-commerce experience and the challenges involved in usability and the customer journey.

    Learn more
  • Dairy farming environment using technology and data for farm management.
    • B2B
    • Agritech
    • Product Design

    Rehsult

    A platform designed to support consultants and farmers in decision-making, farm management and performance improvement.

    Learn more
  • Young professional learning from a mentor on a coffee farm during golden hour.
    • Edtech
    • Agritech

    PFA

    An online learning platform designed to support the development of young professionals in agribusiness.

    Learn more
  • Couple using a laptop to get a quote and sell airline miles.
    • E-commerce
    • Travel Tech
    • B2C

    Hotmilhas

    A digital platform for quoting and selling airline miles, designed to make the user journey faster and more straightforward.

    Learn more
  • Travel agent using a flight search and booking platform.
    • B2B
    • Travel Tech
    • Web Platform

    Busca Fácil

    A B2B flight search and booking platform designed to streamline travel agency operations.

    Learn more
  • Professional caring for a cow on a dairy farm.
    • Agritech
    • B2B
    • Data

    Nutrition

    A digital product for formulating and managing dairy cattle diets, supporting day-to-day nutritional decisions on dairy farms.

    Learn more
View all Cases

About me

Portrait of Pedro Rocha Lima

Design, art, games and a certain obsession with the 80s.

My journey

Design, people and technology.

Designer by passion, curious by nature. My career has always been driven by the desire to explore new domains, understand people in their context, their activities, challenges and the technologies around them. Each project is an opportunity to dive into a new reality, make connections and turn experiences and needs into meaningful products. Ultimately, what I enjoy most is bringing order, clarity and purpose to complexity.

  • Product Design

    Strategy + Experience

  • UX & Research

    Understand before designing

  • Design Systems

    Consistency + Scale

  • AI & Design

    New ways of creating

Explore my journey