Case 05
Busca Fácil
Information for faster decision-making
A B2B flight search and booking platform designed to streamline travel agency operations.
- B2B
- Travel Tech
- Web Platform

01
Overview
Busca Fácil was a B2B platform developed by Milhas Fácil for travel agencies to search for and issue airline tickets using miles.
I joined the project around 2014 with the challenge of redesigning an existing tool. The work began with the search results experience and evolved into a broader redesign of the product, including search, checkout and a mobile experience.
02
Context and challenge
Travel agents needed to compare different flight options based on airline, departure and arrival times, connections, travel duration, and prices in both miles and Brazilian reais.
The existing system presented this information with limited hierarchy. The challenge was to make search results easier to scan and compare, reducing the effort required to find the best option for each customer.
03
Design process
The product analysis revealed that the flight card was the core component of the experience. It was where complex information needed to be organized to support fast and confident decision-making.
The work focused on information hierarchy, readability, comparison between alternatives, and highlighting the most relevant information for travel agents.
From this core component, the solution expanded to other stages of the journey, including the search experience and checkout.
04
Solution
The redesigned flight card reorganized information to make schedules, travel duration, connections, and prices in miles and Brazilian reais easier to find and compare.
This logic guided the redesign of the rest of the platform, creating a more consistent experience from search through ticket issuance. The product was later adapted for mobile devices as well.
05
Impact
The new experience was well received by the travel agencies using the platform and established Busca Fácil as a more efficient tool for searching and issuing airline tickets.
For me, the project marked an important shift in the way I approached interface design: the focus moved beyond visual presentation to a deeper consideration of usability, information hierarchy and task efficiency.
The lessons learned from Busca Fácil also contributed to the subsequent evolution of the company's products and to the consumer experience that would later be developed for 123milhas.